About Us | Arêt Basewear - Our vision for outdoor industry

Proudly created in Southern California, Arêt Basewear is designed to contour and elevate the strong, dynamic woman.

Arêt Basewear - Our vision is to provide positive leadership for women in the outdoor industry.

Our Vision

Your passion for the great outdoors is limitless. Your basewear should be too. We've designed the ultimate basewear that hugs your every sculpted curve and elevates your movement. Arêt seeks to inspire every woman to be strong, daring and most importantly to celebrate their eccentricities. Accent your individuality with minimal basewear that contrasts an ethereal feel with a grounded look. Our versatile Basewear is with you: wave crests to mountain tops, wherever adventure takes you.

Arêt Basewear - Our vision of beauty is women who are strong, confident and uniquely themselves.

Sustainability & Ethics

At Arêt we believe in shaping the outdoor industry by making ethical decisions, and laying the groundwork for a brighter tomorrow. This intention is realized in both our process, and our brand. Our message to the public is spoken in the voice of the authentic outdoorswoman, honoring her strength and determination. In operations we make environmentally conscious choices at every opportunity possible, to continue our drive to leave smaller ecological footprints.

  • Re-shaping the traditional idea of beauty with genuine models who share our passion for the outdoors
  • Lessening our footprint with recyclable and biodegradable packaging
  • Supporting the economy with local production and fair wages

Bridget

Bridget handles all technical operations for the company

Technical Operations 

With a background in interaction design and front-end web development Bridget oversees all technical operations and general geekery. Before becoming a full-stack computer nerd Bridget was a route setter for commercial indoor climbing gyms. Her weapons of choice are power tools and lines of code. Like most girls, she loves street and runway fashion, and like most climbers she loves well-designed technical gear.

Olivia

Olivia is Aret Basewear's Product Designer

Product Design 

Hailing from Honolulu, Olivia, is a former collegiate swimmer and bikini enthusiast. Drawing from her experience creating and sewing her own apparel, she now works her magic creating basewear designs, patterns and prototypes. A UCSD Cognitive Neuroscience Alum, she’s now a Cognition Specialist and ABA therapist for children with ASD. A weekend thrill seeker, you may find her clinging to the top of a highball or cliffside holding precarious handstands.

Lauren

Lauren is our people person taking care of all communications, sales and marketing

Sales & Marketing 

Native San Diegan, Lauren is an Environmental Engineering student by day, and a Mountain Guide in training by night. During the summer you can find her roughing it in the Eastern Sierra or venturing up classic routes in Tahquitz and Suicide. She seeks to translate her passion for the outdoors into technical women’s clothing with an unconventional flare.

Interviews

Hear what we have to say!

Beacons of Badassery: Bridget, Lauren & Olivia of Arêt Basewear

www.camerasandcarabiners.com | Interview by Kate Sedrowski


Press & Inquiries

Are you a promoter, blogger or simply interested in working with Arêt Basewear? Visit our Brand Guidelines for a detailed guide, and downloadable assets for representing our brand in the public space.

Our Brand Guidelines
Show us your adventures on Instagram with the hashtag Basewear.

Show us your adventure! We love to see the amazing places you take your basewear. Tag us on instagram with the hashtag #basewear.

Find us on Instagram

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