Thank you for your interest in Arêt Basewear.
Below we have outlined some general guidelines for representing our brand. If you are writing a gear review, blog post or any other promotion about Arêt Basewear, please download our press kit below. This kit contains the Arêt Basewear logo and image assets.
The original Arêt Basewear logo uses the mark in between the type. This variation is delicate and can get lost on posters. Please leave adequet white space.
Our logo alternatives include shape, type, and color variations. These tend to be more bold on posters. Use these at will and make sure to leave adequet white space.
Occasionally you may use the mark alone. This is general when our logo is to be displayed on a large scale for marketing purposes or signage.
To add emphasis and boldness the logo mark can be displayed in a diamond. The diamond can be solid or outlined. Both variations are included in our press kit.
Choosing content for social media
When choosing images to put on social media, or any other public space we are guided by our keywords: contour, strong, dynamic and elevated. All content and images should somehow depict these words. Our style is minimal, understated, bold and etherial.
Choose images with strong contour lines. Look for minimal landscapes, curving lines and high contrasting shadows.
We love strong ladies! Show off that muscular back, arms and abs. Lighting from the side helps to accentuate muscle definition.
Capture dynamic, explosive or powerful movement the second it happens. Poofs of chalk help create a more dynamic composition.
Seek out the highest peak and get elevated. Try images from a birds-eye, on top of a mountain, or where the subject is looking towards the sky.
How to photograph our Basewear
Here are a few examples of how to properly photograph and represent our Basewear products. If you are a brand ambassadors, model or promoter these ideas should help you create content.
Gear Top Down
Try taking a birds-eye shot from the top down of one of our tops with the climbing gear you plan to take on a trip.
Try taking a shot from the back, or pairing our Basewear tops with a loose-fitting tank that allows the straps to peak out.
Use depth of field to zoom in on one detail of our top. This works best with a high quality SLR camera.
Our brand's voice
When speaking on behalf of our brand our ideals about ethics in the outdoor industry, sustainability, diversity and empowerment should shine through. For a full explanation about what we stand for as a brand please visit our About Us page.Our Brand Vision